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https://flippa.com/140268-white-label-online-food-ordering-site

Eat In is an online takeaway (and other) food ordering system.

Restaurants can list themselves and receive orders online via the Eat In website, which are printed out automatically in the restaurant, via our unique bespoke printer driver system.  They can maintain their own menus and pricing, their opening hours, whether they deliver and if so how far, and even include a second language or other reference notation for kitchen staff.

Customers can search for restaurants near to their postcode, and results are ranked in reverse distance order (nearest first).  The results also show which restaurants are currently open, and whether they will deliver to the customer’s postcode, or are open for collection only.  The customer can choose to pay online, or pay on delivery or collection, and maintain their favourites (restaurants and meal items) via their online account.

Online food ordering is in itself not a new concept.  However the owners of the Eat In system were amazed by how inflexible the systems were from a customer’s point of view, often taking you right to the point of checkout only to find your chosen restaurant did not deliver or that they were closed, and also how expensive they were from the restaurant’s point of view.  A well know market leader from Scandinavia, who has start making serious inroads in the UK, not only insists the restaurant uses their proprietary hardware, charges a very high transaction rate, but also holds the restaurant’s money (the customer pays the online system operator in their case) for 30 days or more.  With the Eat In system, the order value is paid direct to the restaurant’s merchant account, and Eat In collects its fees monthly in arrears by direct debit from the restaurant.  Whilst this places more risk on Eat In, the system has comprehensive reporting built in, and non-payment would simply result in suspension/termination.

The owners of Eat In have spent over a year not only researching the market, designing and developing the fully bespoke website system and front-end design, but also sourcing reliable and low cost hardware supplies to put in the restaurant (an optional part of the package for the restaurant), plus negotiating a very low merchant account and payment gateway rate from one of the UK’s leading providers.

The owners are a collaboration of designers, developers and entrepreneurs who specialising in developing concepts and bringing them to market. They now wish to pass the project on to someone who will be able to market the system to restaurants and the general public.  Various methods could be used (some have been explored in part by the owners who would be happy to share this knowledge with the buyer), including a network of local agents/franchisees, online marketing via social media, pay per click etc, and trade specific advertising to the restaurant trade.  Market entrants have blazed the way for Eat In, which is now ready to present its lower cost, lower risk alternative to restaurants, and its easier to use alternative to customers.

Whilst originally developed with the UK market in mind, the system is easily transportable to other languages/regions.  Two of the development team are non-UK based with extensive experience of their home markets, and the system has been developed with international expansion in mind.

The site development alone is worth hundreds (possibly thousands) of hours of development time.  Together with the delivery mechanisms wich

What the buyer gets

• Bespoke online system with front-end website, back end admin system for the owners, and individual admin system access for restaurants.  The system also has a facility for agents running specific geographic areas.  It is programmed in MS ASP, using MS SQLServer. Windows Server 2003, MS SQLServer 2005. 2.2 mill. UK postal codes with longitude and latitude.
• Bespoke front-end website design (see www.eatinuk.com).  Full photoshop artwork is available together with html development snippets to supplement the full site code.
• The site’s content. For the pilot phase, a number of restaurants local to one of the owners have been added, plus automated input of 6000 take away restaurants, 1500 nightclubs and 1500 hairdressers, all geocoded with longitude and latitude, name, address and phone number. All based in UK.
• 30 domain names:  The main domain name in use is eatinuk.com.  We also own eatinanywhere.com, eat-in-london.co.uk, and most of the county specific domains in that format e.g. eatinlincolnshire.co.uk.  The system has been set up so that visitors will be able to search via their own local site or the national one, which all use the same underlying system.
• Bespoke PC printing software.  Developed by us, the software automatically detects an incoming print job from the restaurant’s admin system, and prints it automatically.  It will work with ANY printer, although the Eat In sourced hardware package uses a thermal roll (till roll) printer to cut down on space and consumables.
• Hardware source for UK customers.  We have negotiated a rock bottom rate with an established supplier of refurbished PCs.  These are available either on their own, or with a thermal roll printer as a package.  The restaurant is not obliged to use these – the auto-printing software is free for restaurants signing up, and will work on any windows PC and with any printer.
• Merchant account source.  We have negotiated a very low rate with one of the UK’s leading suppliers of card terminals.  A restaurant wishing to accept online payment will need both a payment gateway and an internet merchant account.  They are not obliged to take either from our supplier – whose payment gateway will work with any merchant account – but further development would be required to the Eat In system to use other payment gateways (not a big job for a developer though).
• Full UK Postcodes database.  The core of the system relies on being able to calculate distance between the customer’s postcode and restaurants listed. This database in itself is valuable.
• A Blog:  The site has a separate WordPress-powered blog running on a subdomain, which has the following features:
  • WP-Robot 3 plugin which allows the automatic harvesting of content and articles from a number of sources.  You need to edit the articles a little to get SEO value, but they are a great way of adding lots of content eg. Recipes.
  • Ad rotoator
  • Social media links
  • Headway professional wordpress theme with visual editor
  • All in One SEO plugin
• Full handover of all code, designs etc, and help moving this to your own hosting (or we can provide cost effective hosting for you).  Full consultancy from the three partners for a month by Skype, phone and email.

Revenue Details

The company has not yet traded so does not claim any revenue.  We are happy to share with you our proposed revenue generation model.  However you are free to run this any way you want.

The key points of income generation are:

• Restaurant sign up – We had envisaged this to be free, to generate critical mass, but the competition charges several hundred £s
• Restaurant commission on sales via the system – 5% of order value (by the way the restaurant can specify whether they want to add a percentage to the order for online payment to cover credit card charges etc).  Collected monthly in arrears by direct debit.
• Advertising
• Restaurant sit-down meal table booking
• Sales of franchise areas

Traffic Details

Traffic numbers have never been high. 7000 out of 16000 pages has been indexed by Google and the site is fully optimised for Google in the programming so it will not require much SEO work to get these numbers up. We have deliberately held back somewhat, as we wanted to wait until we had a few outlets signed up before opening the floodgates from the Search Engines.

At the moment Eat in has around 500 unique visitors per month, includes both the main site and our blog site. Adwords and proper online marketing will greatly increase this with little effort.

https://flippa.com/140268-white-label-online-food-ordering-site